Journey Link: View Journey
April 16th Make It Happen 2 Delivery - Free Training #2 Video Release
Subject: "Remember when you decided to do something for yourself?"
Open Rate: 62.78% | CTOR: 15.86% | Engagement Score: 39.32
April 18 MIH 2 - Launch Cart Open
Subject: "Make It Happen with Mel Robbins: What's next?"
Open Rate: 58.50% | CTOR: 12.33% | Engagement Score: 35.41
April 24 MIH 2 - Day Before Cart Close
Subject: "By the way, have you heard of The 24 Hour Rule?"
Open Rate: 58.06% | CTOR: 11.09% | Engagement Score: 34.57
April 4th MIH Soft Podcast 4
Subject: "This one study will change how you think about your entire life"
Open Rate: 45.09% | CTOR: 2.05% | Engagement Score: 23.57
April 4th MIH Announcement: Take Control 3
Subject: "let's take our relationship to the next level""
Open Rate: 46.70% | CTOR: 4.75% | Engagement Score: 25.72
April 4th MIH Announcement: To Best Year 2
Subject: "Jessica, let's take our relationship to the next level"
Open Rate: 54.77% | CTOR: 8.81% | Engagement Score: 31.79
April 22 Opt Out List Podcast 4
Subject: "There is something more for you"
Open Rate: 76.41% | CTOR: 58.80% | Engagement Score: 67.60
April 15 Launch 2023 Alumni 1
Subject: "Launch 2024 is OPEN (Details + discount inside)"
Open Rate: 73.54% | CTOR: 42.30% | Engagement Score: 57.92
April 15 Launch Waitlist 3
Subject: "Registration for Launch 2024 is OPEN [Waitlist Only]"
Open Rate: 56.55% | CTOR: 25.59% | Engagement Score: 41.07
April 11 Launch Waitlist 1
Subject: "Shh... 🤫 Don't tell anyone yet"
Open Rate: 50.38% | CTOR: 0.10% | Engagement Score: 25.24
April 25 NL 2
Subject: "Hey, I am freaking out!"
Open Rate: 50.85% | CTOR: 4.28% | Engagement Score: 27.56
April 15 Rest of List FIRST
Subject: "Don't allow your life to be controlled by these 5 things"
Open Rate: 47.43% | CTOR: 3.59% | Engagement Score: 25.51
April 22 Opt Out List Podcast 4
Subject: "There is something more for you"
Open Rate: 76.41% | CTOR: 58.80% | Engagement Score: 67.60
April 15 Launch 2023 Alumni 1
Subject: "Launch 2024 is OPEN (Details + discount inside)"
Open Rate: 73.54% | CTOR: 42.30% | Engagement Score: 57.92
April 15 Launch Waitlist 3
Subject: "Registration for Launch 2024 is OPEN [Waitlist Only]"
Open Rate: 56.55% | CTOR: 25.59% | Engagement Score: 41.07
April 16th Make It Happen 2 Delivery - Free Training #2 Video Release
Subject: "Remember when you decided to do something for yourself?"
Open Rate: 62.78% | CTOR: 15.86% | Engagement Score: 39.32
April 25 NL 3 Final Call
Subject: "Final hours: Last chance to get into Launch 2024"
Open Rate: 62.52% | CTOR: 6.88% | Engagement Score: 34.70
April 18 Whole List not MIH 3 - Launch Cart Open
Subject: "Can you guess my love language"
Open Rate: 45.04% | CTOR: 1.26% | Engagement Score: 23.15
April 4th MIH Soft Podcast 4
Subject: "This one study will change how you think about your entire life"
Open Rate: 45.09% | CTOR: 2.05% | Engagement Score: 23.57
April 22 Whole List not MIH 3
Subject: "I need to say, there is something more for you"
Open Rate: 45.72% | CTOR: 1.80% | Engagement Score: 23.76
April 11 Rest of List 3
Subject: "I can't believe our studio looked like this"
Open Rate: 46.57% | CTOR: 1.53% | Engagement Score: 24.05
April 8th April 8 Rest of List 3
Subject: "The next 6 months could be extraordinary"
Open Rate: 45.34% | CTOR: 3.85% | Engagement Score: 24.59
Personalization drives engagement
The top-performing MIH email used a personalized approach.
Action: Increase the use of personalized content and subject lines in future campaigns, focusing on the recipient's past actions or decisions.
Urgency and exclusivity boost open rates
Launch emails with subjects indicating urgency or exclusivity performed well.
Action: Incorporate elements of urgency and exclusivity in email subject lines and content, especially for time-sensitive offers or limited availability products.
Clear value propositions outperform vague subjects
Emails with clear value propositions in the subject line had higher engagement scores.
Action: Craft subject lines that clearly communicate the value or benefit to the recipient, avoiding vague or cryptic messaging.
Audience segmentation impacts performance
Targeted emails to specific segments generally outperformed broader list emails.
Action: Refine audience segmentation strategies and create more targeted content for each segment to improve overall email performance.
Disconnect between open rates and click-through rates
Some emails with high open rates had low click-to-open rates, indicating room for improvement in email content.
Action: Analyze the content of high-opening, low-clicking emails to identify areas for improvement. Ensure email content aligns with the expectations set by the subject line and includes compelling calls-to-action.
Consistency in email performance varies
There's a significant gap between top and bottom-performing emails.
Action: Conduct A/B testing on subject lines, email content, and send times to identify factors contributing to high-performing emails. Apply these insights to improve the performance of lower-performing emails.
Content relevance affects engagement
Bottom-performing emails often had subjects that didn't clearly relate to the recipient's interests or needs.
Action: Focus on creating more relevant, benefit-driven content that directly addresses the audience's pain points or aspirations.
Optimal email frequency is unclear
The data doesn't show a clear pattern regarding the optimal frequency of emails.
Action: Implement a testing strategy to determine the ideal email frequency for different segments of the audience, balancing engagement with potential list fatigue.