Funnel Analysis Dashboard

Best Year >> Make It Happen >> Launch 2024 Purchase

672,150

Total people in campaign

115,422

People who progressed from Best Year

Conversion rate: 17.17%

2,085

People who made it to the final stage

Conversion rate from previous stage: 1.81%

Overall conversion rate: 0.31%

12,968

Total people on waitlist

485

People who purchased from waitlist

Conversion rate: 3.74%

1,159

Alumni 2023 who bought Launch 2024

304

Alumni 2022 who bought Launch 2024

1,989

Total alumni who purchased in 2022

524

Alumni who purchased in both 2022 and 2023

Retention rate: 26.34%

251

Alumni who purchased in all three years

Retention rate from previous stage: 47.90%

Overall retention rate: 12.62%

The initial "Best Year" campaign reached a substantial audience of 672,150 people.
17.17% of the initial audience progressed to the "Make It Happen" stage, showing good engagement.
The final conversion to "Launch 2024 Purchase" was 1.81% of those who reached the "Make It Happen" stage.
The overall conversion rate from the initial audience to final purchase was 0.31%.
The waitlist for Launch 2024 had 12,968 people, with 485 making a purchase.
The conversion rate from waitlist to purchase was 3.74%.
1,159 Alumni from 2023 purchased Launch 2024.
304 Alumni from 2022 purchased Launch 2024.
1,989 alumni purchased in 2022, with 524 (26.34%) returning to purchase in 2023.
251 alumni (12.62% of 2022 purchasers) have shown exceptional loyalty by purchasing in all three years: 2022, 2023, and 2024.